Consulting
Whether exploring entry into a single foreign market for the first time or pursuing advanced marketing strategies in many global markets simultaneously, smart companies count on Glyph's customized consulting services to improve their strategy and products.
Linguistic Consulting
- Case Study: Glyph assisted a global technology company to clearly identify and catalogue terms in more than 30 languages that could be perceived as offensive by target markets. The results of Glyph's research were incorporated into a corporate strategy to avoid use of the terms in all content.
- Case Study: When an international development non-profit firm wanted to change its name, they called on Glyph to test the name in Chinese, Hindi, Arabic, Urdu, Bengali and Swahili, to ensure that the new name would not have any unexpected and undesirable connotations whether based on the English name or phonetic pronunciation of the name.
Cultural Consulting
- Case Study: Prior to releasing a set of some 10,000 images to Eastern European markets, a US software company contracted Glyph to perform cultural analysis on each image to determine which might offend users in the target markets.
Competitive Intelligence
- Case Study: To prepare executives for negotiations with C-level employees of Asian and European corporations, Glyph was hired by a US corporation to develop detailed profiles of these executives based on web research and translation into English of edited data.
