Consumer Goods and Services
Selling to consumers across the globe takes more than a great product or service. It requires marketing that product in a way that is accessible and appropriate for the target consumer. It requires training in-country staff on the basics of your service delivery in a way that respects the local reality while ensuring that your company's unique culture and vision stay intact. With experience assisting multinational corporations in all aspects of new market opening and maintenance, Glyph has the experience and resources to help you gain market share abroad or in multilingual domestic markets.
Solution Components
- Coordination with your in-country team to review glossaries and translations
- Extensive glossary and well-developed style guides to ensure target language consistency
- Selection of translators specialized in the content type – marketing, technical, legal
Localized Results
- Operations manuals
- Training manuals and guidelines
- Marketing and in-store collateral
- Contracts
- Import/export documentation
- Internal corporate and media communications
- Market/cultural/linguistic consulting
