• research

  • Geopolitical & cultural intelligence
     

    Geopolitical & cultural intelligence

    Geopolitical & cultural intelligence

    Comprehensive and balanced advice on brand-critical questions. Ongoing and urgent deployment of in-depth research around geopolitics, with an eye to the client’s competitive priorities.

  • Consumer panels & focus groups
     

    Consumer panels & focus groups

    Consumer panels & focus groups

    Culturally adapted survey design based on a comprehensive understanding of client objectives. Implementation using either focus groups or broader consumer panels, with flexible demographic quotas and robust statistical analysis.

  • Ethnographic research
     

    Ethnographic research

    Ethnographic research

    Customized research to gain insights into the cultural factors that affect perception of brands, products, services. Whether mainstream cultures or local minorities, Glyph has the contacts and methodology to answer questions that will improve your ability to connect.

  • Communications

  • Global employee communications
     

    Global employee communications

    Global employee communications

    Research and implementation of culturally relevant plans to improve training and enhance employee participation in benefits programs. Glyph offers downstream support for localization and adaptation of print, video and digital assets applying specialized HR terminology.

  • Brand Creative

  • UX, graphics, art review
     

    UX, graphics, art review

    UX, graphics, art review

    Vetting of graphics, photography, color schemes, fonts, symbols for cultural sensitivity, cross-cultural effectiveness.

  • Creative media localization
     

    Creative media localization

    Creative media localization

    Full-service localization in all major languages for web, mobile, and video including intuitive translation, professional voiceover, properly timed subtitling, and media engineering.

  • Transcreation & local copywriting
     

    Transcreation & local copywriting

    Transcreation & local copywriting

    Brand messaging goes beyond localization. Glyph delivers creative copy adaptation using writers from local markets. Our process involves brand discovery, local market research and delivery of options with back translations.

  • Global name vetting
     

    Global name vetting

    Global name vetting

    Don’t select a brand or product name without first determining what it might mean in other languages. Glyph offers comprehensive phonetic, semantic, orthographic and allusive analysis across 100 languages along with local trademark research.

  • Search & Discoverability

  • Search relevance evaluation
     

    Search relevance evaluation

    Search relevance evaluation

    Ad relevance, search query relevance judgements supplied by curated human judges with a flexible approach to platform technology. Top search organizations use Glyph human data to supplement existing ad and search algorithms.

  • Multilingual SEO & digital ad management
     

    Multilingual SEO & digital ad management

    Multilingual SEO & digital ad management

    Keyword research and SEO implementation taking into account culture, colloquialism, analytics. In-market management of ad campaign tuning based on local language data.