Comprehensive and balanced advice on brand-critical questions. Ongoing and urgent deployment of in-depth research around geopolitics, with an eye to the client’s competitive priorities.
Culturally adapted survey design based on a comprehensive understanding of client objectives. Implementation using either focus groups or broader consumer panels, with flexible demographic quotas and robust statistical analysis.
Customized research to gain insights into the cultural factors that affect perception of brands, products, services. Whether mainstream cultures or local minorities, Glyph has the contacts and methodology to answer questions that will improve your ability to connect.
Research and implementation of culturally relevant plans to improve training and enhance employee participation in benefits programs. Glyph offers downstream support for localization and adaptation of print, video and digital assets applying specialized HR terminology.
Vetting of graphics, photography, color schemes, fonts, symbols for cultural sensitivity, cross-cultural effectiveness.
Full-service localization in all major languages for web, mobile, and video including intuitive translation, professional voiceover, properly timed subtitling, and media engineering.
Brand messaging goes beyond localization. Glyph delivers creative copy adaptation using writers from local markets. Our process involves brand discovery, local market research and delivery of options with back translations.
Don’t select a brand or product name without first determining what it might mean in other languages. Glyph offers comprehensive phonetic, semantic, orthographic and allusive analysis across 100 languages along with local trademark research.
Ad relevance, search query relevance judgements supplied by curated human judges with a flexible approach to platform technology. Top search organizations use Glyph human data to supplement existing ad and search algorithms.
Keyword research and SEO implementation taking into account culture, colloquialism, analytics. In-market management of ad campaign tuning based on local language data.