The third pillar of our quality assurance program is our relationship and communication with our clients. One of our foundational principles is our consultative approach
. It reflects our understanding that while we are localization experts, our clients understand what they need better than we do. The more you can tell us, the better we can do! With this information, we have found that there is much we can do before and after a localization project to maximize its quality and the quality of future projects:
Discovery: The more information we have about the big picture, the better we can tailor every phase of our project, so where time permits, we love to have an initial discovery call to understand the broader context. With an understanding of your target audience, we can tweak tone and style to suit cultural and social norms in your destination locale. With an understanding of how this localization effort ties into your strategy, we can help plan a broader initiative in a way that maximizes efficiency from project to project. We understand that it is difficult for clients who are new to localization to know what is important, so this kind of call can help us identify the little things that might turn a good localization project into a legendary localization project – the kind that linguists and marketers alike talk about around the fire.
Market Review: Market review is an optional process in which client stakeholders who have native proficiency in the target language provide feedback at the end of the translation stage but before formatting and delivery. The reviewer is usually a program manager or director in an overseas office of a US-based multinational corporation. For projects with a market review stage, we provide the translated output in a working format, with the source and target text strings side by side for easy comparison. The local stakeholder reviews the content and provides feedback, ranging from general impressions to granular terminology guidance. The content then goes back to our linguists, who assess the feedback, implement it as they see fit, and then package the content in its final format and deliver.
When implemented correctly, market review can be an incredibly powerful form of quality assurance for many reasons. It loops in local stakeholders who have a command of both the local language and the needs and goals of the client organization. Including these staff is useful both to gain their perspective and to get their buy-in for an initiative in their market. If you are interested in a market review stage, please let your account manager know, or simply make a note as you request your next quote, and we will discuss the fine points of maximizing the return on market review.
In short, quality assurance is built into every step of our work. We have designed our processes to be repeatable, scalable, measurable and transparent. That’s not to say that errors never occur, but that we have redundancies in place to find them, fix them and communicate about them. There is enough risk in business as it is – we don’t want our operations to introduce more variables into your global efforts, we want them to eliminate variables. Get in touch to discuss how we can help you step into new markets or strengthen existing ones with less risk.