Author name: Glyph

22 Examples That Showcase the Critical Importance of High-Quality Translation Services Share on facebook Share on twitter Share on linkedin Regular readers will know that we spend significant time explaining the different types of translation. We also champion a consultative approach to translation services that begins with deep market research and solid transcreation. (For more […]

Reducing the Rate of Abandoned Shopping Carts in International eCommerce Share on facebook Share on twitter Share on linkedin Abandoned shopping carts are the bane of the eCommerce marketer’s existence. The problem gets even more pronounced when expanding into foreign markets. For a variety of reasons, the buying funnel falls apart more spectacularly (and inexplicably)

Tips for Scoping eLearning Localization Projects Share on facebook Share on twitter Share on linkedin Glyph has been helping organizations bring their eLearning content to global audiences for fifteen years. One challenge we often experience with our clients is ensuring that all the necessary content is scoped properly during the quoting process. Here’s why is

The 3 Ingredients of Outstanding Translation Quality Control Share on facebook Share on twitter Share on linkedin It is always entertaining to point out examples of failed translations and attempts at product localization. These failures of translation quality control are cautionary tales that point to the importance of devoting time and effort to the production

Equity Compensation & Translation: A Market Case Study & Love Story Share on facebook Share on twitter Share on linkedin Public fascination with translation usually centers around stories of brand exports gone wrong (we cover several of these in “The #1 Mistake Made by Most Translation Teams (and Four Examples of Why It Matters”) or the

Top 3 Things You Should Translate When Entering a New Market Share on facebook Share on twitter Share on linkedin If you’ve decided to take your business into a new market, you’re in a “let’s do this” mode. You just have to effectively, accurately, and strategically communicate your brand to a specific local market that may

5 Ways to Use Translation to Increase Your Web Traffic Share on facebook Share on twitter Share on linkedin Speaking to consumers in their own language is important for a variety of reasons – and they aren’t just about “connecting” to your international audience. Google’s search algorithm takes into account a number of features of

The #1 Mistake Made by Most Translation Teams (And Four Examples of Why It Matters) Share on facebook Share on twitter Share on linkedin Marketing oriented translation work is beset with potential hazards. Whether you are concerned with packaging, signage, ad copy, or an international website’s user interface, you know that the path is challenging.

4 Ways to Measure Your Translation Workflow Share on facebook Share on twitter Share on linkedin Whether you are regularly translating materials for a variety of markets or you only provide product and asset localization occasionally, it’s important to measure the effectiveness of your translation workflow. Here are four ways you can measure the cost

Why Partner with an LSP For Financial Translation Services Share on facebook Share on twitter Share on linkedin Most of us have seen spots in NBC’s “The More You Know” campaign. It’s one of the longest running, most storied PSA’s in television history. It has been used to promote a variety of different, distinct educational