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On Learning a Language, Neurology, and Self-Defeatism Share on facebook Share on twitter Share on linkedin Every so often, a new article comes out reporting on a new study in which linguists and neurologists have determined that age influences a person’s ability to learn a new language. The research increasingly shows that the earlier you […]

How To Know If Your Localization Vendor Is Getting It Right Share on facebook Share on twitter Share on linkedin You’ve made the choice to hire an outside vendor to translate and localize your site for a new market. Maybe you read our article on the two biggest costs of in-house localization and realized it made more

The Two Biggest Hidden Costs Of In-House Localization Share on facebook Share on twitter Share on linkedin Your company is ready to expand—and not just in your home country. You want a piece of those rapidly growing Asian and South American markets. To really attract these new customers though, in-house localization isn’t enough. Expert translation

4 Common Mistakes When Translating Packaging Share on facebook Share on twitter Share on linkedin Translating packaging can be one of the most meticulous and attention-intensive parts of preparing your brand for a new market. Forget about just making sure you aren’t inadvertently offending your new customers with translation errors, you may also have to

6 Steps to Preparing Your Brand for a Foreign Market Share on facebook Share on twitter Share on linkedin Are you expanding your business into foreign markets? Do you want to tap into the Canadian market because of its surface similarities to the US? Interested in the disposable income of increasingly wealthy Koreans who are

Do You Need Localization Services to Expand Your Business Abroad? Share on facebook Share on twitter Share on linkedin Do you have a product that could sell anywhere? Would consumers in foreign markets find your brand compelling if they had access to it? In today’s economy, the decision to expand to international markets can mean a

3 Ways to Build a More Effective Translation Team Share on facebook Share on twitter Share on linkedin Here at Glyph, we have an obvious bias towards outsourcing translation solutions. Beyond the fact that it’s our core business, there are a number of very compelling reasons to look for out-of-house help in planning and executing your localization

22 Examples That Showcase the Critical Importance of High-Quality Translation Services Share on facebook Share on twitter Share on linkedin Regular readers will know that we spend significant time explaining the different types of translation. We also champion a consultative approach to translation services that begins with deep market research and solid transcreation. (For more

Reducing the Rate of Abandoned Shopping Carts in International eCommerce Share on facebook Share on twitter Share on linkedin Abandoned shopping carts are the bane of the eCommerce marketer’s existence. The problem gets even more pronounced when expanding into foreign markets. For a variety of reasons, the buying funnel falls apart more spectacularly (and inexplicably)

Tips for Scoping eLearning Localization Projects Share on facebook Share on twitter Share on linkedin Glyph has been helping organizations bring their eLearning content to global audiences for fifteen years. One challenge we often experience with our clients is ensuring that all the necessary content is scoped properly during the quoting process. Here’s why is